Clik here to view.
3 Reasons your Brand needs Social Media Analytics
As brand marketers we have long understood the value of Social Media marketing to engage with our customers not just by offering great value through awesome content but also as a very valuable...
View ArticleClik here to view.
Putting Customer Experience First with IBM Design Thinking
In a crowded competitive landscape what really sets your products and services apart from the other brands? Customer experience. Experience is the emerging tactical and strategic imperative that...
View ArticleClik here to view.
Why does experience matter? #CustExpChat recap
All the insights from our ‘Experience Matters’ Crowdchat [View the story “Why does experience matter? #CustExpChat recap” on Storify]
View ArticleClik here to view.
Harnessing data to deliver tailored customer experiences
In a commodity based market, enterprises are searching for ways to differentiate themselves from their competition. One of the opportunities lies in offering customers an excellent customer experience...
View ArticleClik here to view.
Managing creative assets with Git and IBM Bluemix
Producing, shipping and managing assets is common to many disciplines. In marketing and communications, it is, of course, an intrinsic part of the customer’s brand experience. Assets have to be...
View ArticleClik here to view.
Reinventing The Wheel
The Automotive & Aerospace industries are one of the most exciting spaces that you could be working in when it comes to Experience Design. The forces of change are strong and our incentives to...
View ArticleClik here to view.
IBM iX Makes Bold Move to Support Digital Reinvention
Today, we are happy to announce a big addition to the IBM iX team with the planned acquisition of Resource/Ammirati — a digitally led creative agency out of Columbus, Ohio, with offices in New York and...
View ArticleClik here to view.
Creating a Better, Digitized World — Together
By Matt Candy and Dirk Buddensiek Creating engaging experiences takes a combination of digital, creative and design skills to provide companies with the sort of transformative ideas that drive real...
View ArticleClik here to view.
Digital Reinvention Starts with the Customer Experience
By Matt Candy and Gerald Lanzerits There’s a heightened focus on the customer experience, especially when it comes to commerce transactions. Our clients seek digital commerce and customer platform...
View ArticleClik here to view.
IBM iX’s Red Hot Week
As I expect you’ve seen by now, IBM Interactive Experience (iX) grew its family considerably over the last week with the planned acquisitions of three separate digital agencies: Resource/Ammirati,...
View ArticleClik here to view.
Outthink Disruptions with Mobility in the Cognitive Era
When 91 percent people respond that they keep their mobile phones within arm’s reach, it isn’t going too far when it’s said ‘Mobile is Everything’. The theme for this year’s Mobile World Congress...
View ArticleClik here to view.
How to create standout customer experiences that propel you ahead to market...
Two big business and technology conferences begin today, attracting technology enthusiasts and business executives from across the world – Mobile World Congress in Barcelona, Spain and IBM...
View ArticleClik here to view.
From CMO to CXO – The data-driven journey towards building a deeper...
Our industry is not only changing, but converging. This year’s CMO Study by IBM reveals that as part of an effort to secure their customers, 63 per cent of CMOs state that delivering deeper, richer...
View ArticleClik here to view.
IBM iX Completes Bold Move to Support Digital Reinvention
Today we are excited to announce that IBM has completed the acquisition of Resource/Ammirati — a leading, US-based digital marketing and creative agency — to join IBM Interactive Experience (iX). IBM’s...
View ArticleClik here to view.
Something stirring in the world of fashion
As you may have read, Burberry has caused a stir in the industry by announcing that it will make catwalk styles available immediately. Is this the death of the traditional season? What does this mean...
View ArticleClik here to view.
Designing Enchanting Experiences In The Cognitive Era
From Dick Tracy’s watch to Wonder Woman’s Bracelets to Bat Girls total recall and technopathy, fiction has a intriguing dialog with invention. This dialog can serve as inspiration to designers and...
View ArticleClik here to view.
IBM Cognitive and Interactive Experiences at SXSW
IBM — and IBM Interactive Experience — are excited to be attending South by Southwest Interactive. This is the annual nexus of experience design digerati who immerse themselves in what’s new and...
View ArticleClik here to view.
IBM iX welcomes ecx.io!
Today I am excited to announce that IBM has closed on the acquisition of ecx.io – a leading, European, full service digital agency headquartered in Dusseldorf, Germany – to join our IBM iX family....
View ArticleClik here to view.
Experience Intelligence with IBM iX at the Adobe Summit
This week, IBM iX is celebrating the one-year anniversary of our strategic partnership with Adobe. This landmark partnership is the first of its kind that brings together capabilities across design,...
View ArticleClik here to view.
Why Is Design Thinking Healthcare Consumerism’s Most Important Factor?
Let’s begin this piece with a survey question about how your organization views the importance of customer experience in consumerism. If you think your organization views customer experience as the...
View Article
